Are you forgetting who your clients are? – Discovery UK

As a personal fitness professional, growing your client base is very important, but it’s a mistake that many trainers make investing time and money into this one project alone and forgetting about everything else. Whilst growth is essential for any business to succeed, this shouldn’t take the focus away from the clients you already worked so hard to get.

Retaining your current clients and gaining new referrals through them is a key aspect to your success in the industry so it is worthwhile focusing on this aspect of your business and thinking of new ideas to keep them loyal. Compared to the money you may spend on extra marketing trying to entice new customers, maintaining your existing client relationships costs very little money, if any at all.

Showing your clients you care about their training and succeeding in reaching their fitness goals makes them feel like an individual and will ensure their return. It’s a fairly obvious statement to make but giving your client 100% of your attention when training with them is vital. There is nothing worse than seeing trainers scoping the gym for potential clients or being distracted by phones or the TV during a training session with a client. It’s important to listen to your clients when they talk instead of just nodding your head, they will feel more valued if you can listen and remember and can refer to something they said the next time you see them. It shows you are interested in your client and the more you know about them the better your understanding of them will be, enabling you to improve your coaching abilities toward them. Aside from your client feeling appreciated by you, many other opportunities can arise from finding out more information from your client such as recognition of birthdays – how much would it cost to offer a free session to them on their birthday? You will certainly earn brownie points if you can go the extra mile.

For example, if you feel it would benefit your clients to learn about the different aspects of health and fitness, why not suggest you get them all together for a coffee morning and give them a free seminar on nutrition showcasing your knowledge and offering tips to enhance performance on workout days.

After each session try to always spend a few minutes reflecting on performance and successes so far with your client. However small that milestone may be, recognising it will instil confidence and boost motivation for next time. You can always ask your clients for their feedback too on how you are doing as a trainer ensuring you progress too.

If you would like to add any comments please feel free to do so or follow us on Facebook and Twitter to chat with is. If there are any topics you would like us to discuss just let us know. Thanks!

For more information personal training courses, contact discovery in london.

Advertisements

Why And How Do We Put On Weight? – Discovery UK

Our body likes to keep things in balance and there is little doubt that regulation of bodyweight occurs, albeit with varying degrees of precision! Being overweight or obese is often considered to result from the failure of homeostatic mechanisms that regulate body weight during exposure to an environment that favours overeating and or discourages physical activity.

It is also important to emphasise that a fluctuating body weight is the general rule, even in adults who apparently maintain a stable body weight over months, years and decades, there is in reality no absolute constancy of bodyweight.  Instead, body weight tends to fluctuate or oscillate around a mean constant value, with small to large deviations from a ‘set’ or ‘preferred’ value. This is triggered by events that are seasonal and or cultural (weekends, holidays etc), psychological (stress, depression, anxiety or emotions) and pathological (ranging from minor health perturbations to more serious disease states).

Set point theory

The set point theory;  fat cells have a form of homeostatic control over body weight, is perhaps the most plausible explanation for long-term body stores. Set point theory states that each of us has a genetically pre-programmed set weight point that our bodies would prefer to maintain under normal circumstances. A hormone called leptin which is our natural appetite suppressant  is produced in the adipocyte and is responsible for appetite and bodyweight control.  As fat cells become full they increase production of leptin which leads to a reduction in appetite.  However most people don’t respond to appetite that well but instead are susceptible to marketing, ubiquitous snacks and the social and environmental pressures that make us all eat more than we should.  Chronic overeating will lead to a situation of leptin resistance at which point, hunger is always present.  This is part of the vicious cycle of weight gain that is not fully understood.

The existence of this set point explains why most diets don’t work – they are too short term in their approach to changing weight and simply lead to a temporary shrinking of the fat cell which leads to adiposity rebound. While the obese individual can fight off the impulse to eat for a time (lower levels of leptin), eventually the signal becomes too strong to ignore. The result is rebound overeating with individuals often exceeding their previous weight.

Read more on Discovery UK

Visit Discovery Learning for more information personal training courses london.

Facebook Page

Level 3 GP & Exercise Referral Diploma – Discovery UK

This level 3 GP and Exercise Referral Diploma provides the key skills and knowledge to establish you in the field of Exercise Referral and is particularly aimed at Advanced Instructors and Personal Trainers seeking to work with special populations in both preventative and rehabilitative exercise therapies. This stimulating GP and Exercise Referral Course will challenge you and widen your knowledge and understanding of the health promoting benefits of physical activity. The course will introduce you to a wide range of chronic and lifestlye diseases, their aetiology and pathophysiology (cause and development) and approaches for successful intervention.  Focusing on the signs, symptoms and basic pathology of specific stable conditions; the implications and effects of specific medications relating to those conditions; How to plan, deliver, manage and evaluate a safe, effective and progressive adapted physical activity programme, personalised to individual client’s needs and lifestyle.

Exercise Referral Diploma Content:

During the GP and Exercise Referral course you will learn the Exercise Referral Scheme and the role of the Department of Health and National Health Service; how to promote physical activity and health; Behaviour Change and Management, Health and lifestyle screening and Fitness Testing, How to plan, deliver and evaluate an exercise prescription; how to rehabilitate people with conditions such as; Orthopaedic diseases arthritis and osteoporosis; Cardiovascular diseases such as Hypertension and Coronary Heart Disease; Metabolic diseases such as Diabetes; Pulmonary diseases such as Asthma; Raised cholesterol and obesity, and many other common conditions.

More on personal training courses in London

Contact Discovery UK for more on personal trainer courses in london, manchester, coventry…

Become a fan on facebook

The Number One Reason Personal Trainers Fail And How To Avoid It

THE NUMBER ONE REASON PERSONAL TRAINERS FAIL AND HOW TO AVOID IT – Discovery UK
As a personal trainer you can do what you love, help people improve themselves and enjoy a level of freedom most people never experience in their careers. Securing placement in a reputable gym provides you with access to a seemingly never-ending stream of clients, and within the fitness industry you have a job that not only provides value for people, but is one of the few industries to experience growth during the recession.

However, this is the number one reason why many personal trainers fail: Adaptability.
To be a success and achieve longevity with your career you must possess the right attitude, knowledge and business acumen; which includes embracing and benefiting from the tools and technology at your disposal and paying close attention to your target market.

The image above is produced by Google’s search data, and you can clearly see that people now search online for personal trainers more than ever before. If you don’t already have a website then you are guaranteeing that your opportunities and potential for growth are severely limited and I’ll explain why:

Security

For those that were working within any of the dozens of Fitness First gyms that suddenly closed down, you’ll be all too aware of the risks associated with being completely dependent on a gym for clients. If that disappears, either because of closure, or saturation, you’re then forced into a position to scramble for placement elsewhere. It’s an unnecessarily stressful situation and one you won’t have to worry about when you also have new clients finding you online. With that level of security you can take your time finding another suitable gym to work from if the worst happens, or with enough clients coming in, take steps to becoming completely independent and hire your own studio.

Freedom of Choice

Many people that decide to get a personal trainer aren’t already members of a gym, let alone the exact same gym as you, and so they turn to the internet to find someone that can help guide them towards their goals. Your own personal trainer website becomes a source for clients and is completely under your control, and I’m sure you’d agree that having more clients approaching you than you can actually see is a far better “problem” to have than sometimes struggling to meet your weekly target. Furthermore, with so many clients finding you online, if you don’t have enough hours in the day to book them all you can contact any one of your colleagues to see if they want those extra clients in exchange for a reasonable commission.

Expansion

Having a website isn’t just about having your contact details and prices online. It has the potential to extend far beyond simply being a virtual business card. The following are just a few ideas to demonstrate the broad scope that a website can have and how it can supplement your core business:
As anyone in the world can also find you online, many personal trainers have found success providing international Skype coaching sessions to clients that workout from home; giving nutritional advice, workout plans and full sessions. The huge advantage of this is that your target market suddenly shifts beyond your local area to the rest of the world. If you have a passion for writing then publishing high quality fitness articles on your website can help you cultivate a position of authority within the industry. This could lead to columns elsewhere, either online or in print; and by displaying how knowledgeable you are you can have the edge over your competition and attract more clients.
If writing isn’t your thing then there’s nothing stopping you from producing YouTube videos that you promote through your website. The advertising revenue generated for popular YouTubers can be more than enough to sustain a very comfortable lifestyle and is certainly a great addition to your main income stream.
Most importantly, a website can help you build a brand out of your business.

Passive Income

What is passive income? It’s regular income that you make without much effort. It probably sounds too good to be true, but with the solid foundation of a great website this is easy to implement. For example, your website can bring in extra income with product commission. If there’s a particular supplement or some exercise gear that you swear by, you can recommend it to your visitors and sell it through your website. You would then collect a percentage from every sale. You don’t need to package anything up and send it off, as this is all handled by the merchant. In addition, if you have your own products to sell, such as clothing apparel, your website is the perfect place to do so.

Another way that your website can generate passive income is with advertising. Either someone can approach you directly to place an advert on your website, or you can sign up to an advertising platform and receive money every time someone clicks a banner ad.

Read More about personal trainer courses in london

Contact us for more information on training courses in london, hounslow, manchester…

Facebook Page

Online Personal Trainer Courses – Discovery Learning

On line Personal trainer course and on line gym instructor course

Discovery Learning’s Student Zone is a fully interactive online learning zone where students can study all of their course materials in one place. The use of high quality interactive presentations, manuals, quizzes, videos and worksheets will ensure an in-depth and fun learning experience. The online personal trainer course is designed to allow you to study at your pace, at any time and in any place, and will enhance the face to face experience on the practical days that you attend.  Accessible on your PC, Tablet or Smart Phone this is a truy portable learning tool.  You can combine the online learning experience with the traditional aspects of our courses such as the face to face group attendance days.

The online gym instructor course materials will detail a step-by-step process on how a students learning will develop over the duration of your course and provides all of the documentation needed for delivering your coursework. The interactive presentations can be viewed as often as you like and the vast exercise library will continue to reinforce learning as you progress.

The advantages of the gym instructor and personal trainer online course modules are that you can learn wherever you are as long as you have internet access. Not only that but the Student Support team is available through the Support Page on the forum and enquiry form.

The Student Zone is currently for Level 2 Gym Instructor Students and for Level 3 Personal training students.

Click here for more online personal trainer courses.

Contact us today to get more information on full time personal training courses in london.

Become a fan on facebook.

REPs Indoor Cycling Instructor Course at Discovery Learning

This Indoor Cycling Instructor (Spinning) course is offered to existing gym instructors, aerobics instructor and personal trainers who wish to improve their knowledge and skills to enable them to deliver Group Indoor Cycling sessions. It is also relevant for those already running such sessions without a current certificate.  Indoor cycling (often referred to as spinning) is a popular and highly enjoyable flexible exercise system, that is open to most people irrespective of age, ability or fitness level.

The beauty of Indoor cycling is that it can be enjoyed by almost all people.  For those in pursuit of out and out fitness spinning can be used as a highly motivational group activity where endurance programmes and high intensity workouts can lead to great results.  On the other hand, indoor cycling may be used for gentle rehabilitation work in a group setting to enable people of all abilities to work together and to realise the benefits and social aspect of group workouts and this approach also works well in a weight management and obesity setting. In summary, having a REP’s certificate in Indoor Cycling (Spinning) will significantly enhance your repertoire of exercise options.

Indoor Cycling Instructor Course Content:

The course will develop students into a competent and confident instructor that’s able to plan and instruct indoor cycling based group sessions.

The course covers subjects including:
  • How to plan, teach and evaluate a safe and effective group indoor cycling session
  • Appropriate health & safety considerations related to setting up an indoor cycling class
  • Programming principles for personal trainers (including special populations and different environments)
  • Indoor Cycling approaches & techniques
  • How to set up an indoor cycling class and effective use of music.

Find out details of the instructor course here

Don’t forget to check our website for personal training courses.

Visit Discovery UK Facebook Page.

How well do you communicate with your clients?

Communicating with Clients – A Guide for Personal Trainers

Like many professions which involve consultation and working closely with clients, Personal Training can only be successful when the relationship between trainer and client is productive. If you’d like to improve your communication and interaction skills, here is a quick guide to communication that will help you to retain clients and attract new ones.

The Trainer-Client Relationship

As a Personal Trainer, your primary goal is to assist clients in maximising their fitness while adopting healthy eating habits, learning good exercise and gym technique, and setting attainable fitness and weight-loss goals for themselves.

Because Personal Trainers are required to consult with clients and train them in a hands-on way, communication is vitally important in this industry. From initial meetings where the client’s fitness level is assessed, to meal planning, exercise planning, and the actual process of training, a number of different skills are called for. These include:

•    Clear communication – Your client trusts you to explain concepts clearly and if you succeed in doing so, you’ll find your relationship progresses extremely well with excellent results.

•    Good Instruction – As a Personal Trainer you have a wealth of knowledge and skills which must be passed on to your clients. By giving good instructions and remaining patient and encouraging, you’ll see your client’s progress by leaps and bounds.

•    Firmness and Encouragement – Personal Trainers need to be firm with clients at times, especially when fitness training and diet changes are concerned. However, you should never come across as high-handed or bullying in any way. A far better approach is to encourage good exercise and nutrition habits in your clients, and praise them for following your system.

Fundamentals of Good Communication

If you sometimes find yourself struggling to communicate something to your clients, ask yourself the following questions:

1.    Would I understand what I have just said if I didn’t know it already?

2.    Did I say it in a positive way which encouraged my client to pay attention and learn?

3.    Was my meaning clear and precise, or could there have been some confusion?

By assessing your own communications like this, you’ll soon find yourself being clear, direct, and encouraging – three excellent traits which will aid your communication with clients immensely.

Visit Discovery UK for more information on fitness courses.

Follow us on Twitter