Are you forgetting who your clients are? – Discovery UK

As a personal fitness professional, growing your client base is very important, but it’s a mistake that many trainers make investing time and money into this one project alone and forgetting about everything else. Whilst growth is essential for any business to succeed, this shouldn’t take the focus away from the clients you already worked so hard to get.

Retaining your current clients and gaining new referrals through them is a key aspect to your success in the industry so it is worthwhile focusing on this aspect of your business and thinking of new ideas to keep them loyal. Compared to the money you may spend on extra marketing trying to entice new customers, maintaining your existing client relationships costs very little money, if any at all.

Showing your clients you care about their training and succeeding in reaching their fitness goals makes them feel like an individual and will ensure their return. It’s a fairly obvious statement to make but giving your client 100% of your attention when training with them is vital. There is nothing worse than seeing trainers scoping the gym for potential clients or being distracted by phones or the TV during a training session with a client. It’s important to listen to your clients when they talk instead of just nodding your head, they will feel more valued if you can listen and remember and can refer to something they said the next time you see them. It shows you are interested in your client and the more you know about them the better your understanding of them will be, enabling you to improve your coaching abilities toward them. Aside from your client feeling appreciated by you, many other opportunities can arise from finding out more information from your client such as recognition of birthdays – how much would it cost to offer a free session to them on their birthday? You will certainly earn brownie points if you can go the extra mile.

For example, if you feel it would benefit your clients to learn about the different aspects of health and fitness, why not suggest you get them all together for a coffee morning and give them a free seminar on nutrition showcasing your knowledge and offering tips to enhance performance on workout days.

After each session try to always spend a few minutes reflecting on performance and successes so far with your client. However small that milestone may be, recognising it will instil confidence and boost motivation for next time. You can always ask your clients for their feedback too on how you are doing as a trainer ensuring you progress too.

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What factors affect our energy systems? – Discovery Learning

The Energy Systems Overview

Our bodies require energy for every cell in our body to do their job. But the amount of energy that we require varies drastically. If we compare all the complex metabolic functions in our body, exercise demands the most amount of energy. But then again intensity, duration and fitness levels of the exercise have a significant effect on how much energy is needed and how quickly it is needed. Our body has 3 different energy producing systems.

The three main energy systems are used for different types of physical activity.  These three systems are called:

The Creatine Phosphate System
The Anaerobic or Lactic Acid System
The Aerobic System

The first two systems are anaerobic systems, meaning they do not require oxygen to produce ATP (Adenosine Tri-phosphate). The third system is the aerobic system, which does require oxygen.

Where does energy come from and how to we store it?

We are designed to get our energy from the natural environment via the food that we eat. Everything that you eat or drink has to be digested to extract the energy from it. Our body can extract energy from three main food components known as macronutrients. They are:

Carbohydrates
Fats
Proteins

The process that our body uses to extract this energy from food (macronutrients) is digestion. The body has to break down the food we eat into chemicals that our bodies utilise to live. The calorific values of the 3 main macronutrients vary, with fat being the most calorie-dense at 9 kcals (calories) per gram, while protein and carbohydrate have 4 kcals per gram.

What factors affect our energy systems?

During aerobic exercise the use of carbohydrate relative to fat varies according to a number of factors.  The most important are:

The intensity of exercise
The duration of exercise
Your fitness level

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Business and Marketing course for the Fitness Professional – Discovery UK

REP’s Business and Marketing for the Fitness Professional Course Overview

This course will provide you with business critical skills and knowledge to build your commercial enterprise into a highly profitable and professional business. The course is an up to the minute crash course in successful commerce and has been written and researched by the Director of Discovery Learning Alan Jackson. Alan has a Post Graduate Diploma in Management Studies and has spent 20 years in Health and Fitness Management working at a senior level for both private and public enterprise, and more recently has built up Discovery Learning and Weight Management Centre from a one man operation started 10 years ago to a company with an annual turnover of £2.5m.

This business course is not like any other out there.  You will be learning from those that have done it and have the scars to prove it. The course author wrote: “All of the things that I would have dearly loved to have known 12 years ago when I set out I have brought to this course. All my mistakes (of which there are plenty) and all the things I could have done better if only I knew are all included.” All that I have learned and continue to learn as a Director I have incorporated and I believe this course is an absolute must for all potential new business owners and managers working in our industry.”

The course is also co-presented by one of the UK’s most successful new Personal Trainers, who trained with Discovery and now runs his own growing empire of personal training clients and PT’s.  Don’t settle for any other business course, take it from those that really know, and you won’t regret it.

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REPs Suspension Training Course – Discovery UK

This REP’s accredited suspension training course is the most comprehensive available and will teach you hundreds of upper body, lower body and core exercises using this mode of training for modern functional training. This course is designed for personal trainers and group exercise instructors who want to incorporate the suspension training into their personal trainer sessions and grow their business.

The course format will involve some home study and completion of workbooks prior to coming along, whereupon you will work with a small group of around ten people to take part in a practical day working on a full suspension training frame.

Most coaches and personal trainers agree there are limitations to weight lifting due to a lack of functional and sport specificity exercises. Although weight lifting produces power in the vertical plane and is multi joint it involves little or no multi-directional movement such as ROTATIONAL, DIAGONAL and MULTI- PLANAR (sagittal, frontal, transverse/rotational) movement. Suspension training achieves all these movements and more importantly enables the introduction of Fundamental movement for all ages and abilities from general fitness for everyday life to extreme/sport specific activities such as a high jumper (which is single leg explosive jump, with rotational and diagonal movements) and getting in or out of a car (which is a single leg squat with rotation).

Suspension Training Course Content:
  • Equipment set up and use
  • Benefits of Suspension Training
  • How to adjust the resistance and stability of exercises
  • Exercise Technique
  • Class Structure
  • Progressions and regressions of exercises for all fitness levels
  • Cueing and techniques for correcting common faults

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How to Grow Your Fitness and Personal Training Business Discovery Learning

Every personal trainer dreams of having a thriving business, with a solid client base of satisfied customers who show visible results from their fitness training and a reputation for excellence. Whether you’re just starting out as a fitness trainer, or would like to grow your client base and possibly expand your business to include a gym or health-related enterprise, here are some strategies to take your business to the next level.

Is your business on the right track?

With tough times in the economy at present, it’s important to be very realistic about the performance of your business. On the one hand, you should remember that clients are less likely to spend on non-essential purchases during difficult periods, and unfortunately fitness often falls into that category.

From another perspective, you should keep your goals foremost in your mind and not give up hope just because challenges exist – remember that some of the world’s most successful business people started their companies during tough times.

Keeping Your Fitness Business Competitive

• To stay competitive in the current economy, one of the best strategies is to give your clients plenty of value for money. Fortunately, as a personal trainer you have something that adds value almost immediately – your time and energy.

• If you give your clients the best possible advice and training, and keep your prices competitive, you’ll not only satisfy your existing client base but also benefit from referrals. Take a long term view of your business and remember that a few new clients each week will make a big difference to your income a year from now.

• Finally, don’t forget to keep records of all your income and expenses and if necessary, consult a business advisor who will be able to give you in-depth advice and help with your strategy moving forward. With motivation, hard work, and a good plan in place, your fitness business should grow from strength to strength.

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REPs Indoor Cycling Instructor Course at Discovery Learning

This Indoor Cycling Instructor (Spinning) course is offered to existing gym instructors, aerobics instructor and personal trainers who wish to improve their knowledge and skills to enable them to deliver Group Indoor Cycling sessions. It is also relevant for those already running such sessions without a current certificate.  Indoor cycling (often referred to as spinning) is a popular and highly enjoyable flexible exercise system, that is open to most people irrespective of age, ability or fitness level.

The beauty of Indoor cycling is that it can be enjoyed by almost all people.  For those in pursuit of out and out fitness spinning can be used as a highly motivational group activity where endurance programmes and high intensity workouts can lead to great results.  On the other hand, indoor cycling may be used for gentle rehabilitation work in a group setting to enable people of all abilities to work together and to realise the benefits and social aspect of group workouts and this approach also works well in a weight management and obesity setting. In summary, having a REP’s certificate in Indoor Cycling (Spinning) will significantly enhance your repertoire of exercise options.

Indoor Cycling Instructor Course Content:

The course will develop students into a competent and confident instructor that’s able to plan and instruct indoor cycling based group sessions.

The course covers subjects including:
  • How to plan, teach and evaluate a safe and effective group indoor cycling session
  • Appropriate health & safety considerations related to setting up an indoor cycling class
  • Programming principles for personal trainers (including special populations and different environments)
  • Indoor Cycling approaches & techniques
  • How to set up an indoor cycling class and effective use of music.

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Clinical Nutrition – By Discovery UK

As more and more of the foods that we eat are modified, processed, reconstituted and changed beyond recognition, the public health consequences become frightening.  The prospects for us if this continues, threatens to turn back the millennia of hitherto nutritional improvements to the human diet and overwhelm the benefits provided by modern medicine.  Thus for the first time in known history, the longevity of mankind is likely to decrease.
Fewer people are eating a diet that is comprised primarily of natural sources, and this decline is happening on a global scale at an astonishing pace.  One such concern is the toxic effects of these highly adapted edible products that many people now consume as the mainstay of their diet.  Considering food therefore not simply as a source of energy, but rather as a fundamental contributor to either health or illness, is the concept at the heart of clinical nutrition.
Our health and what we eat are intrinsically linked; and this is incontrovertible.  When a nutrient imbalance occurs, there is a biochemical consequence normally resulting in what we term disease.  Too much or too little of the 13 vitamins, 14 minerals, phytochemicals, antioxidants, macro nutrients: protein, carbohydrate, fat and water, for too long, will lead to such an imbalance and this will have inevitable health consequence. If prolonged, this will ultimately lead to death.
The approach of clinical nutrition is to ensure this imbalance does not occur for any lengthy period of time.  It is primarily using nutrition effectively as a prophylactic against many of the modern nutritional ailments (CVD, Cancer, Stroke, Liver disease, bone disease etc) and to improve the condition of those people already affected; although this is far less effective.
Consider the approach to clinical nutrition rather like you would other assaults on the body.  Were you to bang your head hard on a wall each day, then over time you would damage the brain.  Stopping banging your head on the wall would cease the damage but would do little to repair the damage done.  Similarly, a long term biochemical imbalance in the body will cause damage to tissues.  Fortunately many other parts of the body are better at healing than the brain and when balance is restored, often healing can begin, albeit slowly.
In the case of vascular disease and in particular atherosclerosis (which is still the major killer in the UK) it may well take 30 years of poor diet to lead to a furring up of the arteries and a stiffening of the normally elastic arterial wall. As the endothelium weakens under this assault, ruptures are more likely and thus MI’s or stroke frequently accompany chronic CVD. Whilst atherosclerosis is reversible with the introduction of a healthy diet (in particular high antioxidant, high fibre, low fat low energy) the repair process will take years.
So how are we going to convince our clients that this lifelong approach to protecting our most precious infrastructure is worth the trouble? Well a good start is to educate them on the chronic toxic effect of many of the culprits. Whilst junk food is not acutely toxic it is chronically toxic, and I would like to wager that 20 Curlywurlys a day would kill you quicker than 20 Benson and Hedges a day (although I doubt that I would get my application through ethics to conduct this study!).  We can nonetheless set out the deleterious effects of these products and at the same time clearly show how the body is unable to effectively self heal in the absence of a balance of the right nutrients.

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