THE NUMBER ONE REASON PERSONAL TRAINERS FAIL AND HOW TO AVOID IT – Discovery UK
As a personal trainer you can do what you love, help people improve themselves and enjoy a level of freedom most people never experience in their careers. Securing placement in a reputable gym provides you with access to a seemingly never-ending stream of clients, and within the fitness industry you have a job that not only provides value for people, but is one of the few industries to experience growth during the recession.
However, this is the number one reason why many personal trainers fail: Adaptability.
To be a success and achieve longevity with your career you must possess the right attitude, knowledge and business acumen; which includes embracing and benefiting from the tools and technology at your disposal and paying close attention to your target market.
The image above is produced by Google’s search data, and you can clearly see that people now search online for personal trainers more than ever before. If you don’t already have a website then you are guaranteeing that your opportunities and potential for growth are severely limited and I’ll explain why:
For those that were working within any of the dozens of Fitness First gyms that suddenly closed down, you’ll be all too aware of the risks associated with being completely dependent on a gym for clients. If that disappears, either because of closure, or saturation, you’re then forced into a position to scramble for placement elsewhere. It’s an unnecessarily stressful situation and one you won’t have to worry about when you also have new clients finding you online. With that level of security you can take your time finding another suitable gym to work from if the worst happens, or with enough clients coming in, take steps to becoming completely independent and hire your own studio.
Freedom of Choice
Many people that decide to get a personal trainer aren’t already members of a gym, let alone the exact same gym as you, and so they turn to the internet to find someone that can help guide them towards their goals. Your own personal trainer website becomes a source for clients and is completely under your control, and I’m sure you’d agree that having more clients approaching you than you can actually see is a far better “problem” to have than sometimes struggling to meet your weekly target. Furthermore, with so many clients finding you online, if you don’t have enough hours in the day to book them all you can contact any one of your colleagues to see if they want those extra clients in exchange for a reasonable commission.
Having a website isn’t just about having your contact details and prices online. It has the potential to extend far beyond simply being a virtual business card. The following are just a few ideas to demonstrate the broad scope that a website can have and how it can supplement your core business:
As anyone in the world can also find you online, many personal trainers have found success providing international Skype coaching sessions to clients that workout from home; giving nutritional advice, workout plans and full sessions. The huge advantage of this is that your target market suddenly shifts beyond your local area to the rest of the world. If you have a passion for writing then publishing high quality fitness articles on your website can help you cultivate a position of authority within the industry. This could lead to columns elsewhere, either online or in print; and by displaying how knowledgeable you are you can have the edge over your competition and attract more clients.
If writing isn’t your thing then there’s nothing stopping you from producing YouTube videos that you promote through your website. The advertising revenue generated for popular YouTubers can be more than enough to sustain a very comfortable lifestyle and is certainly a great addition to your main income stream.
Most importantly, a website can help you build a brand out of your business.
What is passive income? It’s regular income that you make without much effort. It probably sounds too good to be true, but with the solid foundation of a great website this is easy to implement. For example, your website can bring in extra income with product commission. If there’s a particular supplement or some exercise gear that you swear by, you can recommend it to your visitors and sell it through your website. You would then collect a percentage from every sale. You don’t need to package anything up and send it off, as this is all handled by the merchant. In addition, if you have your own products to sell, such as clothing apparel, your website is the perfect place to do so.
Another way that your website can generate passive income is with advertising. Either someone can approach you directly to place an advert on your website, or you can sign up to an advertising platform and receive money every time someone clicks a banner ad.
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