As a personal trainer, building a great client base is probably one of your major professional goals. Fortunately, social media websites and apps have opened new doors to professionals of every kind where marketing is concerned, and the fitness industry is no exception.
Social Media – What You Need to Know
If you’re new to the world of social media or if you only use sites like Facebook for social contact, you may be wondering how difficult it is to market your services using the range of websites and apps available today. Even if you’ve never used a social media website before, you’ll be happy to learn that marketing yourself as a personal trainer couldn’t be easier – a few simple steps will let you promote your services and build your client base faster:
1. Choose a social media site – Most successful social media marketing begins with Facebook, with its millions of members online each day. Besides offering you a large audience for your marketing message, Facebook supports video, conversation, comments, and opinion polls, encouraging people to talk about your services – word of mouth is so much more powerful on social media sites. Twitter is also excellent for interacting with your community, you just have to be a bit more creative with your messages!
2. Go for quality content – The content of your social media page – your professional information, images, videos, updates and all communication with your audience – should be of the best quality possible. One good video or blog that draws a would-be client’s attention is worth more than pages of uninteresting content. If you’d like to kick off your social media page with great content and a design that draws a lot of interest, consider approaching an internet marketing company for assistance – it’s well worth it in the long-run. If you can’t afford that right now, there are lots of resources online offering great easy to read information and tips to help you get started.
3. Keep it real – A blog, Facebook or Twitter page that is professional but speaks to your clients as individuals is a valuable marketing tool. If you’re writing your own updates, be as natural as possible and provide your audience with interesting and useful information. Updating your page regularly will help to sustain interest, while promotions and other special activities will help to draw new clients who are looking to use your services, not to mention those who will be referred by your existing clients.
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