As a fitness professional, growing your client base is very important, but it’s a mistake that many trainers make investing time and money into this one project alone and forgetting about everything else. Whilst growth is essential for any business to succeed, this shouldn’t take the focus away from the clients you already worked so hard to get.
Retaining your current clients and gaining new referrals through them is a key aspect to your success in the industry so it is worthwhile focusing on this aspect of your business and thinking of new ideas to keep them loyal. Compared to the money you may spend on extra marketing trying to entice new customers, maintaining your existing client relationships costs very little money, if any at all.
Showing your clients you care about their training and succeeding in reaching their fitness goals makes them feel like an individual and will ensure their return. It’s a fairly obvious statement to make but giving your client 100% of your attention when training with them is vital. There is nothing worse than seeing trainers scoping the gym for potential clients or being distracted by phones or the TV during a training session with a client. It’s important to listen to your clients when they talk instead of just nodding your head, they will feel more valued if you can listen and remember and can refer to something they said the next time you see them. It shows you are interested in your client and the more you know about them the better your understanding of them will be, enabling you to improve your coaching abilities toward them. Aside from your client feeling appreciated by you, many other opportunities can arise from finding out more information from your client such as recognition of birthdays – how much would it cost to offer a free session to them on their birthday? You will certainly earn brownie points if you can go the extra mile.
For example, if you feel it would benefit your clients to learn about the different aspects of health and fitness, why not suggest you get them all together for a coffee morning and give them a free seminar on nutrition showcasing your knowledge and offering tips to enhance performance on workout days.
After each session try to always spend a few minutes reflecting on performance and successes so far with your client. However small that milestone may be, recognising it will instil confidence and boost motivation for next time. You can always ask your clients for their feedback too on how you are doing as a trainer ensuring you progress too.
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